Resistance is Futile: Making Change Simply Irresistible
By Brenda Barker
Queen’s University Industrial Relations Centre
Have you ever woken up in the morning with a brilliant idea, one
that solves a problem that’s preoccupied you for months?
Perhaps you can’t quite believe the elegance of the solution,
and you decide to sleep on it for one more night. The next morning,
excited, convinced that your answer is sound, you go to the office,
round up your team, and share your inspiration. Before humbly
taking your bow amid their applause, you glance up at your colleagues.
They are staring at you, in profound silence, all wearing the
blankest of blank looks.
What you are now looking at despairingly is the face of resistance.
You can recognize it when nothing happens. Its effect is to hobble
change.
For many of us, our first reaction would be to argue, convince,
debate, try to bring people around to our way of thinking—or
even to get annoyed, frustrated, and defensive. If we at the Queen’s
Industrial Relations Centre had a dollar for every time we heard
a leader tell resisters to get on board the train or be left at
the station, we would be rich. But forcing resisters to change
is the least effective way for gaining commitment. Prescribing
and commanding does not make people more willing to act. It usually
makes them dig in their heels deeper.
So how do you look resistance straight in the eye and convince
it to switch over to your side? Involving people in a meaningful
way is the best way to entice people to change. Expect resistance,
plan for it, and realize that you need to work with your stakeholders
from the outset. The job of change leadership is to analyze key
groups in the organization and their readiness to change, and
to develop strategies to help build a critical mass of supporters.
Blurting out our great idea to the team and expecting people to
be onside is simply not the way to overcome their resistance.
It is like a husband coming home and telling his wife, “Guess
what? I bought an amazing car today and you are just going to
love it.” It is a given that with any decision, whether
involving individuals or organizations, anyone who thinks they
know best and doesn’t involve others who will be affected
is most likely not going to meet with a positive response. People
are not going to be with you—which is the basic definition
of resistance.
So slow down. You have to build support, not expect it. Be methodical.
Create a plan for mobilizing commitment. It makes sense to begin
your planning process by considering the issues and needs of your
stakeholders. If key groups are not honoured and involved along
the way, resistance is almost inevitable. Ask yourself:
Who are the key groups with a stake in the change?
What are their interests in the change?
What issues will they have?
How are they likely to react to the change?
Is their buy-in required? If so, what type of involvement
is appropriate? How might I secure it?
Who needs to be on board and how can I involve them so that
they enrich the plan?
Next, think through how to initiate conversations amongst them
to discuss them about the why, what, and how of change. Knowing
why the organization needs to change, where the organization is
going, how the organization is going to get there and how they
can participate will overcome most people’s resistance.
That’s because participation is the biggest factor in mobilizing
commitment. By creating a forum to share, listen, and learn from
one another, you will all gain valuable perspectives from key
stakeholders and foster a common understanding that will support
your change process. This is the key to replacing resistance with
resolve, planning with results, and fear with excitement.
At this point, you would be well-prepared to share your brilliant
new discovery with your team, involving them from the very start.
Remember, change is different these days. In our complex work
environments, the new leadership model is to inspire the answers,
not to give them. Today no one leader can single-handedly have
the whole answer, providing the vision, knowledge of the external
environment, the best strategy and a plan to implement it. What’s
important in managing change is creating commitment for where
you are going and how, and ensuring that your key stakeholders
enrich, as opposed to resist, your vision for change.
Brenda Barker is a Queen’s University IRC faculty member
who teaches change management.
